How do you simultaneously meet the needs of both your Chief Financial Officer and Chief Marketing Officer?
Billing executives must define the economic benefit of Business Support Systems while deploying increasingly dynamic service bundles. Yet the measures of value used by the CFO and CMO to approve BSS expenditures differ significantly.
The CFO often bases his decision on expense-side metrics such as revenue leakage, operating efficiency improvement, and cost reduction
The CMO bases his decision on the BSSs ability to improve market penetration, service time-to-market and promotion flexibility.
Convergys will discuss these different perspectives and provide a detailed discussion of an economic modeling process it has developed and used successfully around the world to help operators determine the economic value of BSS implementations.
This webinar will be presented in two sessions of one hour each.
Session 1 (November 18) will present the challenges of cost-justifying BSS decisions, along with an introduction to Convergys economic value modeling process.
Session 2 (November 30) will provide a more detailed demonstration of Convergys benchmarking tool with case studies
Join this informative Webinar to better understand the options available to define the tangible benefits of budget-impacting BSS decisions.
Web event leader:
Dr. Jerry Lucas, President, TelesStrategies
Speakers:
Keith Wolters, Senior Director, Industry Solutions, Convergys
Sharma Sonti, Director, Services Engineering, Convergys
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