In the highly competitive world of communications today, convergent service providers must consider ever more creative pricing, service bundling, and customized triggersbonuses, trials, promotions, points, vouchers, and the liketo drive margins and enhance customer loyalty.
This webinar will present a strategic overview of loyalty programs for convergent communications carriers. It will also cover the challenges and strategies in extending existing BSS to develop an advanced promotions and loyalty management capability.
Presenters from IDC, TeliaSonera, RateIntegration, and Sicap will share market perspectives along with real world experiences regarding production experiences today, emerging business requirements, and next-generation BSS solutions.
5 Reasons to Attend:
1. Communications markets in the US and Europe are maturethe fight for the subscriber is fierce and flexible loyalty management is a competitive advantage
2. Loyalty points are a neutral currency outside the billing silos through which telecoms can influence customer behaviors and offer endless affinity programs.
3. Loyalty programs (points on credit card, airline miles, at the grocery store, etc.) are well-established in our consumer cultureproperly done, telecom carriers can benefit from existing consumer behaviors and bring these ideas in-house
4. There are lessons on loyalty from other industries that telecom product managers need to hear and to heed.
5. Loyalty management platform will be a strategic element in the future BSSfind out what next-generation LM solutions will look like and how they will be integrated.
Presenters
Dr. Bert J Dempsey
VP, Solutions Architecture
RateIntegration
www.rateintegration.com
Ms. Shira Levine
Senior Research Analyst, OSS and Billing
IDC
www.idc.com
Mr. Magnus Lindgren
VP, Business Development
Sergel-TeliaSonera
www.sergel.com
Mr. Stefan Stoffels
Senior Product Manager
Sicap AG
www.sicap.com
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